After your yoga session, are you ready for an ice cold beer? (I mean, I am, but is that the norm?) If you are, Lululemon is ready for you. Announced on their Instagram account, they are releasing “Curiosity Lager”.
Regardless of if you are a leggings-wearing, namaste-sharing yoga lover, you have to give credit to Lululemon for branching out with their marketing. They see craft beer is a booming industry and they’re giving it a go. Good for them. If I see it, I’ll give it a shot.
What do you think?